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Is it a fire drill every time your customer calls?
Do you feel like your customer meetings are reactive? That you’re no longer leading but constantly responding? If so, it’s time to develop a Customer Engagement strategy to both educate your...
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Are you engaging your customers early and often?
One of the most powerful ways of engaging your key customers is to share with them your latest marketing concepts. Not only does this help to feed new ideas but it helps to build value-adding...
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Are You At Risk of Being Swallowed By Your Whale?
If you have a customer that dominates your sales or your profitability picture, I know you are losing sleep. If that customer is a real whale—a builder, buyer or other company that is significantly...
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Are You Your Customer’s Biggest Fan?
Ever buy something that costs less than the thing you really wanted because it looked all right and somebody said it would work just as well? Then, when it didn’t live up to your expectations, did you...
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Who’s Your Best Customer?
Your best customer is the one you already have Whether we’re talking present sales or future prospects, the customer you have is your best bet for economic growth. So regardless of what else you do to...
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Are You Using These Trade Shows Secrets?
Did the trade show season sneak up on you and your team again this year? The show date seems distant, especially before the holidays, and we always think there’s plenty of time for planning. Then the...
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Are You Avoiding These Trade Show Spoilers?
If it seems like no one is in your trade show booth except other exhibitors or people trying to sell you something, you may be falling prey to these trade show spoilers. Here’s what NOT to do. That...
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Is Marketing the Sales Prevention Department?
To hear sales tell it, marketing says “no” more often than they say “yes.” In fact, marketing's been called the sales prevention department.
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19 Social Media Marketing Facts You Need To Know
Arm yourself with these 19 social media facts.
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Lights, Camera, Action: How to Perfect Your Vine Strategy
Vine should be part of your visual storytelling strategy -- you do have one don't you?
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Line Reviews at Lowe’s and Home Depot
This is a transcription of a podcast I did with Mark Mitchell on how to have a successful line review with big boxes like Lowe’s or Home Depot. You can choose to listen or read this. “I’ve seen some...
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How Periscope Can Help Your Business
Periscope offers an intimate way for viewers to watch, comment, share, and interact with your live content.
View ArticleIs Marketing the Sales Prevention Department?
To hear sales tell it, marketing says “no” more often than they say “yes.” In fact, marketing's been called the sales prevention department.
View ArticleAre You Your Customer’s Biggest Fan?
But, customers sold on unfulfilled promises can be lost forever once they are unsold. The web and social media give these unhappy customers a megaphone to declare their disappointment, frustration and,...
View ArticleAre You Using These Trade Shows Secrets?
Did the trade show season sneak up on you and your team again this year? The show date seems distant, especially before the holidays, and we always think there’s plenty of time for planning. Then the...
View ArticleAre You Avoiding These Trade Show Spoilers?
If it seems like no one is in your trade show booth except other exhibitors or people trying to sell you something, you may be falling prey to these trade show spoilers. Here’s what NOT to do. That...
View Article19 Social Media Marketing Facts You Need To Know
Arm yourself with these 19 social media facts.
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